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Dr. Marielle Okoye

Adobe Analytics Practice Lead · 12 years

Lesson 1 of 19 · Lesson 1 — Why Analytics Exists: Raw Data to Defensible Decisions

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Your Work

Build a decision memo that turns your data into a recommendation you can defend. Start with the business question.

Business question

Metrics you're using as evidence

Two options compared

Evidence-driven decision

Probability of success (%)

Value if it works ($)

Cost to do it ($)

Expected value

—

Authority-driven decision

Probability of success (%)

Value if it works ($)

Cost to do it ($)

Expected value

—

Recommendation

Evaluation

Practice checks are unlimited and don’t count toward your grade. Final submit is one-time and generates your certificate.

Practice the workspace, ask Dr. Okoye anything, and submit when you're ready. The grade lives in the workspace, not the chat.