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ADOBE

Adobe Analytics

Build real artifacts, one lesson at a time.

Dr. Marielle Okoye, Adobe Analytics Practice Lead, your mentor

Your mentor

Dr. Marielle Okoye

Adobe Analytics Practice Lead · 12 years

"I won't grade your answers against a rubric. I'll check your work against the same rules Adobe runs on — and tell you in plain English what's right, what's off, and why it matters."

Flashcard game

Practice key terms and definitions recursively

Lessons

  1. 01

    Lesson 1 — Why Analytics Exists: Raw Data to Defensible Decisions

    Turn raw data into a defensible decision memo

  2. 02

    Lesson 2 — Measurement Primitives: Dimensions, Metrics, Segments, Suites, Validation

    Write a full measurement grammar specification

  3. 03

    Lesson 3 — Analysis Workspace Interface as State Machine

    Build and configure a complete Analysis Workspace project

  4. 04

    Lesson 4 — Freeform Tables

    Construct a freeform table with real dimensions and metrics

  5. 05

    Lesson 5 — Metrics as Count Operators

    Document your metric catalog with scope and deduplication rules

  6. 06

    Lesson 6 — Dimensions as Context Operators

    Map dimension context operators and marketing channel rules

  7. 07

    Lesson 7 — Device, Product, Time, and Custom Dimensions

    Plan custom-dimension variables — eVars, props, and governance

  8. 08

    Lesson 8 — Productivity Tips and Techniques

    Master productivity tips and techniques across the platform

  9. 09

    Lesson 9 — Designing Precise Segments

    Design a precise, tested segment with correct container scoping

  10. 10

    Lesson 10 — Creating Calculated Metrics

    Build and validate custom metric formulas using the Metric Builder

  11. 11

    Lesson 11 — Classified! Using Classifications

    Organize and label dimension values with metadata classifications

  12. 12

    Lesson 12 — Applying Attribution Models

    Apply first-touch, last-touch, and algorithmic attribution credit

  13. 13

    Lesson 13 — Creating Chart Visualizations

    Choose the right chart type and configure it for your data story

  14. 14

    Lesson 14 — Advanced Visualization

    Work with flow, fallout, cohort, and scatter visualizations

  15. 15

    Lesson 15 — Data Science: Detecting Unknown Unknowns

    Use anomaly detection and contribution analysis to surface unknowns

  16. 16

    Lesson 16 — Data Beyond Workspace

    Export data via Data Feeds, the API, and Data Warehouse

  17. 17

    Lesson 17 — Top Ten Custom Segments

    A practical library of the most useful custom segment patterns

  18. 18

    Lesson 18 — Top Ten Analytics Resources

    Essential documentation, communities, and reference resources

  19. 19

    Lesson 19 — Vocabulary Words and Index

    Master the full Adobe Analytics lexicon and vocabulary index