Your Work
eVars persist past the hit they’re set on, so they can take credit for later conversions. Props apply only to the hit they’re set on — no persistence, no allocation. That difference is visible in these two tables.
eVars — Conversion variables
| Slot | Name | Captures | Allocation | Expiration | Owner | Credit distribution |
|---|---|---|---|---|---|---|
100% credit to the most recent interaction | ||||||
100% credit to the most recent interaction | ||||||
100% credit to the first interaction |
Props — Traffic variables
Props don’t have allocation or expiration — they only apply to the hit they’re set on.
| Slot | Name | Captures | Owner |
|---|---|---|---|
Governance
| Naming convention | Approval process | Owner / team |
|---|---|---|
Evaluation
Practice checks are unlimited and don’t count toward your grade. Final submit is one-time and generates your certificate.
Practice the workspace, ask Dr. Okoye anything, and submit when you're ready. The grade lives in the workspace, not the chat.