ADOBE lessons
Dr. Marielle Okoye, Adobe Analytics Practice Lead, your mentor for this lesson

Dr. Marielle Okoye

Adobe Analytics Practice Lead · 12 years

Lesson 2 of 19 · Lesson 2 — Measurement Primitives: Dimensions, Metrics, Segments, Suites, Validation

2/19

Your Work

A measurement specification tells your engineers exactly what to send Adobe, what to call it, and how to identify visitors. Build each section below.

Page naming

URL patternPage name to send Adobe

Identity strategy

Primary identifier
Continuity looks acceptable — visitor stitching should hold.

Deduplication rules

ScopeDimension / VariableRule

Debugger checklist

0 / 5 confirmed

Report suite settings

Evaluation
Practice checks are unlimited and don’t count toward your grade. Final submit is one-time and generates your certificate.

Practice the workspace, ask Dr. Okoye anything, and submit when you're ready. The grade lives in the workspace, not the chat.