ADOBE lessons
Dr. Marielle Okoye, Adobe Analytics Practice Lead, your mentor for this lesson

Dr. Marielle Okoye

Adobe Analytics Practice Lead · 12 years

Lesson 15 of 19 · Lesson 15 — Data Science: Detecting Unknown Unknowns

15/19

Your Work

Data science output is a governed statistical claim: anomaly Z = (Y − μ̂)/σ̂, contribution Lift(c) = p_a(c)/p_b(c), and segment comparison Δ_M = M̄(A) − M̄(B). Each gate runs against the full event stream.

Date range

Anomaly detection

Contribution analysis

Segment comparison

Statistical rules

Evaluation
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